The Benefits of Loyalty

Slowly but surely, my boxing skills start to improve.

And last weekend, I didn’t realize how sore my last training session had made my inner thighs until my massage therapist got started.

And that’s the crux:

If I had a new trainer each session, I wouldn’t advance. If I had a new massage therapist every visit, she wouldn’t know what to work or what areas of my body she had permission to touch.

Loyalty has benefits.

Sticking with one person or company will get you

  • better results,
  • extra consideration for needs and modifications and specializations,
  • perks and freebies, and
  • top-notch customer service.

Why? The person or people you work with know you, understand you, and want to keep you coming back.

Every time you switch providers, you must completely reeducate.

Consistency and loyalty have benefit for personal relationships as well—both friendships and romances. When I moved cities every three years for a while, I enjoyed meeting new people with a completely fresh slate each time. Yet now that I’ve lived in one place long enough, my friendships have strengthened, deepened, expanded, grown.

Of course, the person to whom and company to which you’re loyal can’t get so comfortable that laxity sets in. For loyalty to work in your favor, they must proactively observe how you’ve changed over time and adapt. If they don’t—or if they grow diametrically—you will need to end the relationship or pull back significantly.

I’d hope, with open communication, to prevent a switch.

Where have you devoted loyalty for years? What benefits have you seen in return?

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Reader Comments (2)

Well I've had the same insurance agent for the last 25 years and he sends me several sheets of address labels every Spring. ;)

Joking aside though my loyalties are distributed to a very small select number. They lie mainly in the direction of family and friends. Family that has been with me since the beginning. Friends, though I make few friends I tend to be fanatically loyal to them.

The University of course, which has always been like a second home to me.

As to businesses that provide goods or services to me personally, not so much. Where I have developed relationships has been in my professional life where I deal with representatives from other companies that provide us with data or services.

I have built up a good rapport with several reps over the years. They know how we operate and will often help with advice, bend over backwards to help us finish a project, and at times provide customized pricing because they know that we always return with more business.

It's often a painful and long rebuilding process when these reps leave those positions for other positions and I have start the process with a new rep and "explain" how the process goes.

June 20, 2013 | Unregistered CommenterWilliam Pora

Sounds like you're experiencing the same thing as I have when it comes to building relationships with venders/providers based on mutual respect and trust--and reaping the rewards in the process, Will. Preferred or customized pricing sounds pretty good to me!

I've always had much better experiences when I've built a relationship with a company or person whom I can patronize regularly.

June 21, 2013 | Registered CommenterLeslie Farnsworth

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